Let Me Say This:

Marketing and sales are central to business success. Dramatic international changes have driven re-shoring initiatives at the same time that technology solutions have multiplied exponentially. All of this has made supply chain strategy and execution decisions, and how we market them, to be that much more critical and complex. 

Until a few minutes ago, those of us in retail were all trying to figure out how to compete with massive, integrated distributors. Now distribution is just as often seeking the last mile relationship with consumers retailers perfected. From past experience in healthcare distribution, it’s also clear that development of large networks of distributed healthcare clinics is also demanding new thinking and deployment strategies in supply chain in support (think smaller, distributed B2B pharmacies, etc.). 

Different strategies demand different tools and technologies in support of those tools. It’s all fascinating and fun, but at the end of the day, it all has to get done, done quickly, and it all has to work. 

Fully informed strategies, vendor choice, and execution will win the day. 

Leigh Anne Self

Vice President | Marketing & Sales